How NTE Came About (Other Than to Roast Your Ego)😂

 I used to think I just needed to “fix myself.”

Think more positive. Be more disciplined. Stop overthinking. Be more spiritual. Heal my trauma. Get my shit together.

Meanwhile… 😳

I was still getting triggered over nothing, spiraling in my own head, taking everything personally, and repeating the same patterns on loop. Such a fun time… 🤣

Then I hit a point a few years ago, what I’d call my “spiritual awakening”, where everything cracked open. 😬

I realised… I wasn’t who I thought I was.

I wasn’t some broken human that needed fixing.
I was a soul having a human experience… and honestly? It can feel like a fucking lot to adjust to.

So, I went deep.

Books. Podcasts. Teachers. All of it. (Some great… some questionable 😅)

And everything kept essentially pointing back to one thing:

The ego.

The false self. The voice in your head that sounds like you… but isn’t.

The one that says:

• “I can’t do it” 
• “I’m not good enough” 
• “I’m not smart enough” 
• “Everyone’s judging me” 
• “I’m not loved” 

And I realised… 🤔

I had been believing every single one of those thoughts like they were facts. No wonder I felt like shit and that was the turning point for me.

I stopped seeing those thoughts as truth… and started seeing them for what they are: Conditioned, automatic, fear-based bullshit. And then everything changed.

That’s when the idea for this brand hit me.

Because when I was going through all this, everything out there felt either: too fluffy, too serious or completely surface-level. 🥱

Like “Just raise your vibration” wasn’t cutting it. Like how the fuck do I raise my vibration Karen? 🤦‍♀️

I needed honesty. Depth. Something that actually called me out. So I created what I wish I had.

Something fun but savage… and actually helpful.

And that’s how Not Today Ego was born.

This isn’t a “love and light, just think positive” kind of space.

This is where we call out the bullshit in your own mind.

Where you start questioning the thoughts that have been running your life.

Where you realise…

Maybe the problem was never you. Because when you see the ego for what it is? Life gets a whole lot fucking lighter.

Now don’t get it twisted…

I’m still human. I still get triggered.
I still catch my ego trying to run the show.

I’m not floating around enlightened 24/7 like I'm fucking Jesus.

I’m just more aware… and I don’t let it control everything anymore and I’m here to help you do the same.

So, no babe, you’re not broken.

You’ve just been listening to your ego too much!

Love, Jamii 💗