How NTE Came About (Other Than to Roast Your Ego)😂

Meet Jamii, the woman behind the brand! ✌

Not Today Ego was born out of one savage truth: I was tired of my own bullshit & sick of most spiritual communities bullshit tbh 💁‍♀️🤣

The whole “spiritual/self-growth” world was (and still is) drowning in fake positivity, spiritual ego and heavy seriousness, making awakening feel like a confusing mess instead of the freedom it actually is!

So, I decided to flip the script and create a fun but savage brand that’s funny, raw, and brutally honest (a bit like me hehe 😆)

This isn’t your typical “love & light” space. Our products are designed to slap the ego across the face (with love, of course), hand you a mirror you can’t ignore, and remind you of the limitless fucking powerhouse you already are!👑 

No sugar-coating. No bypassing. Just savage self-awareness served with a side of humor 😜.

Here, we don’t tiptoe around egoic illusions we roast them, laugh at them and watch them lose their grip (what people would call an ego death). Because self-awareness is savage & messy, but someone had to make it fun 😂.

Not Today Ego is for the ones who are done playing small, sick of living in fear and lack, done with drama and are ready to live a radically happy & freeing life! ✌🙌

Awakening doesn’t have to be all serious Sally... it can be hilarious, savage, and freeing as hell.

This isn’t just a personal development brand, it’s a movement. 

A rebellion against illusions. A reminder that you’re not broken, you’re limitless. And if you can laugh your way to freedom (enlightenment)? Even better 🤩

Love J xx